Fans of the cruelty-free beauty brands Too Faced and Kat Von D Beauty are counting down the days until Dec. 26 when the collaboration, Better Together, will be released. But it is not everything they say it is.
Say hello to the @toofaced + @katvondbeauty palette from our #BetterTogether ™ collection!! DETAILS: this double-sided palette is connected magnetically and can be broken apart in halves! Each half includes all NEW shades! The #BetterTogether ™ pallete will come with full-sized BetterThanSex Mascara + TattooLiner! Internationally launches exclusively at Sephora this holiday! [12/26 in the US + Canada and Valentine's Day internationally!] Lastly, this collection is both #vegan and #crueltyfree. And yes. This motherf*cker will be Limited Edition! #TOOFACEDxKATVOND #TOOFACEDxKATVOND #TOOFACEDxKATVOND #TOOFACEDxKATVOND
One major selling point of this product is that it has been reported as being cruelty-free and vegan, which means that the companies do not test on animals and that the products do not contain any animal ingredients. Organizations such as PETA, Cosmopolitan, InStyle, Bustle and others have reported that the palette is vegan when in reality only half of the collection is in fact vegan.
If you check the listed ingredients on the Too Faced website you can see that carmine is listed in two of the colours on the Too Faced side of the Better Together eye shadow pallet and in the Candle Light Glow Highlighter and Love Flush Blush included in the Better Together Cheek & Lip makeup bag set.
According to PETA, carmine is an animal derived ingredient which makes it non-vegan. It is a “red pigment from the crushed female cochineal insect.” The company’s website says that carmine is often used in cosmetics, shampoos, food and can cause an allergic reaction.
Taylor Tangard, customer service co-ordinator at Too Faced, replied to the inquiries about the product being vegan. “Kat Von D’s side of the Better Together eye shadow palette is indeed vegan, so that is why she hash tagged vegan when referring to her side. We have not included this collaboration on our vegan ingredient list on our website because our side is not vegan,” Tangard said.
When the inclusion of carmine in the palette was mentioned on a Kat Von D Beauty Facebook post, the company replied saying, “The palette IS vegan. No carmine.”
After further questions about the products the company replied by email and said, “We’re sorry for any confusion. The Kat Von D Beauty products included in the Better Together Cheek & Lip set are vegan products.”
The Kat Von D Beauty website has not listed the ingredients but they have listed both sets under #VeganAlert which shows the vegan options the brand sells.
To top it off, it was recently announced in Women’s Wear Daily that Estée Lauder Cos. Inc., a company that is not cruelty-free, has acquired Too Faced. The Estée Lauder website states that they do not test on animals but that “If a regulatory body demands it for its safety or regulatory assessment, an exception can be made.” In the Women’s Wear Daily article Blandino says, “We will not be animal testing, we will not be going into China, we will not be made to fold into a corporate culture that we do not have.” So, although the Too Faced company may still be listed as cruelty-free, the fact that they are now owned by a parent company that is not cruelty-free will change some people’s minds on whether they continue to support the company. This can be seen in the comments on Blandino’s recent Instagram post assuring fans that they will be cruelty-free for life.
Even though there is no carmine in the Kat Von D side of the Better Together palette, as both sides of the palette are purchased together, this product should not be advertised as vegan. With Kat Von D Beauty moving toward a completely vegan makeup brand and Too Faced being sold to a company that does not guarantee that the products they sell are not tested on animals it seems like these two brands may not be better together.